Getting employers back to your board to make additional purchases is key to keeping revenue coming in. To help with this effort, we’ve created an option to automatically send e-mails to employers to prompt renewal after their job expires.
Emails will offer a renewal button:
Clicking the button will direct employers to a job edit page that’s been pre-populated with the job’s data. After making any desired adjustments, they’ll click a renew button on the page to enter the purchase flow.
These e-mails can be enabled via Products -> More -> Expiration Notifications. You’ll have a few configuration options:
E-mails will only be sent to paid job postings if the employer has no remaining job credits. Our goal is to get employers back to the site that will make a purchase today. You may not want to offer a renewal unless a job met certain performance criteria. By selecting the “Only paid jobs that meet these criteria” option, you can choose to send a renewal notice only if the job received a minimum number of Email Applicants or Apply Clicks. You also have the option to set the Subject of the E-mails and add custom text to the body.
Important note: The renewal e-mails will only apply to jobs posted after the renewal option is activated.